Category Archives: Recruitment Marketing

3 of the Best Social Media Recruiting Examples We’ve Seen This Year

According to Pew Research, about seven in ten American adults use social media every day, making it a powerful channel to recruit, build your employer brand, provide insight into the employee experience, promote programs and perks, and more. Having a defined strategy or purpose, posting frequently and highlighting your employer brand are just some of […]

Recruitment Marketing

The Best Employer Branding Examples We’ve Seen This Year

Employer branding content is one of the most powerful tools available to recruitment teams. Highlighting an organization’s mission, values, and workplace, employer branding allows a company to tell its story in its own words and highlight the unique aspects of its work culture. The right employer branding can also help candidates understand how real employees […]

Recruitment Marketing

How to Respond to Third-Party Employer Reviews

It’s never been easier for candidates to assess an employer’s reputation (without ever making a personal connection with someone who works at the company). Glassdoor, Comparably, and a host of other employer-review websites allow a company’s current and former employees to publicize their employer’s strengths and weaknesses. Crowdsourced insights can provide unvarnished insights into company […]

Recruitment Marketing

Why a Company Culture Video is Your Best Recruitment Marketing Asset

It’s human nature to desire a sense of belonging, and that desire doesn’t go away when people enter their workplace. Creating a work environment that’s inclusive, friendly and productive starts with a great culture. And as any recruiter knows, positive company culture not only contributes to better employee engagement and success, but it also gives […]

Recruitment Marketing

How to Use Social Media for Recruiting (Even When You Don’t Have the Time)

There’s no denying the power of social media as a recruitment marketing channel. With over 154 million American workers on LinkedIn and nearly two-thirds of job seekers using Twitter in their search, there’s a reason why 82% of organizations use social media recruiting to find passive candidates. But for recruiters who are already busy with […]

Recruitment Marketing

Checklist for Creating a Stand-Out Career Page

Your company’s career page is the foundation of every recruitment marketing strategy. Most of your potential employees have come in contact with it, even if they applied through a job board. What does your career website say about you? Creating a stand-out career page can be challenging. What do current candidates want to know about […]

Recruitment Marketing