Company: Cielo, the world’s leading strategic recruitment process outsourcing (RPO) provider

Industries: Financial and business services, consumer brands, technology and media, engineering, life sciences and health care

Employees: 2,000

At some companies, interviews can be a nightmare—not for the candidate, but for the talent acquisition team. Scheduling, confirmation, no-shows, cross-department coordination, logistics, data entry, follow-up…

While necessary and valuable, there’s no doubt the interview process can be a huge drain on time and resources. But what if you could automate most or all of it?

Cielo, a recruitment process outsourcing (RPO) provider, did just that. And here’s how it made them better:

Improved Operational Efficiency

Cielo faced the challenge of harnessing the right technology that gives them flexibility to meet the demands of RPO clients. With a variety of clients of all sizes, they needed a solution that was versatile, powerful and scalable. So, in partnership with Yello, Cielo launched a candidate relationship management (CRM) platform. The company handles an enormous amount of recruitment activity on a global scale, pulling half a million candidates through the CRM every month and funneling them into talent pipelines.

Streamlined Communications

Adam Godson, Cielo’s senior vice president of global technology solutions, knows the value of a well-designed CRM to candidate communication.

“To gain a competitive advantage through talent, your employer value proposition, recruitment marketing and job opportunities must be accessible, and more importantly, actively promoted to pools of the best candidates available,” Godson says.

To that end, Cielo’s CRM sends more than 1 million emails every month, keeping thousands of top candidates engaged with the firm’s clients before and after their interview. The platform gives the talent acquisition team a leg up on speed and communication, which has transformed the company into a more efficient RPO machine.

Innovative Interviewing

Every month, recruiters for Cielo’s clients schedule more than 30,000 phone screens using self-service technology. That’s about one interview scheduled every 80 seconds through the software—an incredible rate that demands a truly powerful platform. And automated interview scheduling is life-changing for recruiters. Rather than playing phone tag for two or three days, candidates schedule themselves and talk to recruiters the very next day.

Cielo also uses video interviewing throughout the world. Instead of dealing with the hassle and cost of travel, recruiters can do a live video interview. Or instead of scheduling a phone conversation, they’re able to request a recorded interview at their convenience.

Faster Time-to-Fill

Here’s the bottom line: Cielo has seen a reduction of about two days from their average time-to-fill. Multiply that across the volume of candidates they process for hundreds of clients, and the cost and time savings are tremendous. The interview scheduling feature has slashed time-to-fill by advancing the initial conversation and requiring less effort for both candidates and recruiters.

The Takeaway

Innovative software solutions have had a huge impact on Cielo at a global scale, relieving many of the headaches caused by the interviewing runaround, and connecting clients with top talent faster.