During the spring and early summer of 2019, the first graduating class of Generation Z students will be collecting their college diplomas.

As these new college graduates join Millennials, Generation X and Baby Boomers in the workforce, they bring with them a new set of expectations, desires and attitudes about work. This means the strategies you relied on to recruit and retain Millennials and Generation X may not be effective for Generation Z.

Generation Z grew up with the internet, witnessed the invention of the smartphone, experienced the Great Recession through family members and have always known the connected world of social media. In order to lead a competitive campus recruitment program, you need to understand how to recruit this new generation of employees. Join Yello EVP of Marketing Scott Brandt and VP of People Jen Meza as they dive into The 2019 Yello Recruiting Study, Yello’s fourth-annual report, to discover the differences—and similarities—between Generation Z and preceding generations.

Webinar Speakers

Jen Meza
VP of Talent

Scott Brandt
EVP, Marketing

During this one-hour webinar you will walk away with the following:

  • A deep dive into The 2019 Yello Recruiting Study, which surveyed hundreds of candidates to understand what makes Generation Z tick
  • Data on what is most important to Generation Z as they search for jobs and enter the workforce
  • Strategies you can use today to tailor recruitment programs to effectively attract Generation Z