Phenom vs. Yello

Yello is the only solution purpose-built for campus recruitment events.

Yh Event Metrics

We can prove it.

Yello is designed to save you time and money with built-in features specifically designed to support hybrid campus recruiting in a way that no other solution can — including campus planning, student demographics, interview event scheduling, event expenses, and more. Plus, it works seamlessly with WayUp’s talent pool of self-identified diverse candidates to strengthen your DEI initiatives.

Expertise in Events

The world’s biggest and fastest-growing brands use Yello to power recruitment events — virtually and in-person.

Save Time

Eliminate manual work with built-in event scheduling, event expenses, campus planning and more.

A Focus on Diversity

Digitally source diverse, qualified candidates from WayUp’s 7M+ candidate pool.

Feature Comparison: Yello vs. Phenom

While Phenom can support recruitment marketing and candidate engagement for brands that have the resources, Yello is the only solution built for campus recruiting teams. With capabilities designed to support hybrid, school-agnostic campus recruitment events, Yello supports the unique needs of campus recruiters and offers robust functionality you won’t find in Phenom. Yello helps campus recruiting teams set and meet strategic goals for talent acquisition with an optimized platform to improve hiring velocity, hiring for diversity and candidate experience.

Phenom promotes AI recruiting tools, but data has shown that AI for recruiting can introduce new risks and unforeseen biases. The BBC reported that AI recruiting tools “can miss out on lots of good candidates if the rules and training data are incomplete or inaccurate.” In contrast, Yello offers the largest candidate database of self-reported data, powered by WayUp. Yello continuously invests in becoming the expert in early talent recruiting, taking you from hello to hire with best-in-class sourcing, events, recruitment operations and campus planning.

Yello & WayUp

Yello has a CRM, plus DEI metrics and event management.

  • Campus planning & demographics
  • Customizable evaluation forms
  • In-app interview scheduling
  • In-app texting functionality
  • Zoom/Teams integration
  • DEI Sourcing w/ 7M+ candidates
  • DEI analytics dashboard
  • Configurable ATS integrations
  • Offline Candidate Check In
  • Check In Powered by QR Code


Phenom covers CRM, but lacks features dedicated to early talent recruiting.

  • Virtual and in-person events
  • CRM
  • Application workflows
  • Event management
  • Event expenses
  • Event ROI reporting

Virtual and in-person events


Application workflows

Event management

Campus planning & demographics

Event expenses

Customizable evaluation forms

In-app interview scheduling

In-app texting functionality

Zoom/Teams integration

DEI Sourcing w/ 7M+ candidates

DEI analytics dashboard

Event ROI reporting

Configurable ATS integrations

Offline Candidate Check In

Check In Powered by QR Code

While there are features that overlap like event management capabilities, resume parsing tools, and recruiting metrics, Yello is the only early-career talent acquisition solution that focuses on boosting your employer brand with Gen-Z candidates, empowering recruiters to deliver a top-notch candidate experience, and driving diversity hiring with WayUp’s massive candidate database of over 7 million candidates. In other instances, Phenom’s offering barely scratched the surface of solving some glaring recruiter pain points.

Phenom doesn’t have a candidate check-in step for virtual events like Yello does, meaning recruiters have to check in each candidate manually. Phenom doesn’t offer dynamic event fields like Yello, which means it’s not very useful for detailed event reporting or tracking event logistics. Additionally, Phenom doesn’t have Kiosk Mode, nor do they provide QR codes for candidate check-in onsite, which means candidates have to bring their email with them so staff can scan them in manually to make them as attended.

“Before Yello, we weren’t able to get back 
to our candidates or managers as quickly — there was a lot of follow-up and other companies could move faster.”

Sarah Turcotte
Regional Campus Recruiting Lead, BDO


BDO saved

for each event with Yello

BDO saved

0hours +
for each event with Yello

Hit Campus Goals Faster with Yello

While other solutions offer a simple resume drop for events, Yello provides advanced functionality including:

  • Offline mode: Capture candidate info, engage, and evaluate on Yello’s mobile app without an internet connection
  • Device shipping: Let Yello handle device rental, shipping, and setup – so you can focus on engaging candidates
  • On-the-spot scheduling: Quickly move candidates to interviews while they are at your booth
  • Immediate follow-up: Select candidates and message in seconds after the event

Yello integrates with tools you use like Zoom & Microsoft Teams for virtual events. Attendance is tracked automatically, helping you save time and follow up with top candidates quickly. 

Campus and diversity recruitment are so much more than just executing events. To truly be successful you need to build relationships with schools and organizations — and be able to track results and candidate demographics year-to-year to continue to improve your strategy. Yello offers Campus Profiles to track key campus contacts and details, as well as built-in student demographic reporting to help you find campuses that support your recruitment goals. 

Yello is school agnostic and supports in-person and virtual events – so you can meet and hire candidates on your terms.

Yello & WayUp are uniquely able to support campus and DEI recruitment goals — WayUp offers a diverse talent pool, dozens of self-reported and compliant candidate data points, and robust DEI analytics to uncover and correct unconscious bias in your recruiting process.

Yello’s Event Scheduling supports in-person and virtual interview events (like on-campus interviews, coffee chats and more) with back-to-back time slots. Invite candidates to schedule on their own, or schedule the interviews yourself on-the-spot during events. This scheduling technology tailored to campus teams is critical for moving high volumes of early-stage candidates down the pipeline – and without built-in functionality, your team will have to do manual work to build a similar event-specific interview process.

Yello evaluation forms are completely customizable to capture all the information you need to make better decisions and improve your quality of hire.

Yello supports compliance with key regulations (GDPR, CCPA, and more) and privacy best practices, so you can focus on sourcing and recruiting quality candidates.

As a Yello customer, you’ll have access to a dedicated team of support and success professionals. From implementation to business reviews, our team’s expertise in DEI and early talent recruitment will help you achieve goals and work more effectively.

As a Yello customer, you’ll have access to a dedicated team of support and success professionals. From ATS integrations to implementations and business reviews, our team’s expertise in DEI and early talent recruitment will help you achieve goals and work more effectively.

The Yello Pledge

Yello Pledge Badge (1)

The Yello Pledge represents our commitment to go above and beyond to support our customers’ success. We firmly believe that customer and candidate success is our success, and we promise to always treat you with honesty and respect.

Certainty on Renewal Pricing

We will never 2X your renewal price. Instead, we will contractually commit to any annual pricing changes so you will always have transparency.

Unrestricted access to engaged candidates

We will never monopolize access to candidates or dictate how you interact with schools. And all candidates we share with you will be engaged in our platform.

Focused on your success

We will never use our financial targets to dictate our relationship with you. Regardless of what Yello solution you use, you deserve to succeed, not just be upsold.

You dictate process, not us

We will never force you to use a specific feature or process that hinders your success or misleads candidates.

At its essence, Yello is a simple, intuitive candidate relationship management (CRM) system without unnecessary complexity. Yello’s world class customer success team partners with you every step of the way, helping to drive adoption of the platform to increase your team’s productivity and enable you to focus on the candidate experience. Yello makes it possible to easily engage with candidates post-application, crafting personalized experiences at every stage of the recruiting funnel. Additionally, Yello’s more intuitive solutions help to drive adoption and make change management easier for customers.

Phenom’s positioning as a platform to manage many different experiences in the talent lifecycle is broad, and the fundamental difference is that Yello is built specifically for campus recruiters. Yello’s event solution is at our core, while it’s just an add-on feature for Phenom (and many other CRMs). Phenom may appeal to organizations looking for a content management system and careers site or with a big focus on AI – however, several employers recognize and value the different core competencies of each solution and leverage both. Team maturity is also something to consider when comparing Yello and Phenom.

Crowe reduced admin time per event by

with Yello

After events, we’d have a large stack of 200+ event forms and then we had to sort through the stack... Now, everything is entered in Yello, and what used to take us an hour now only takes 15 minutes.


Brian Buchheit
University Talent Acquisition Leader, Crowe


Trusted by hundreds of the world’s leading brands

Yello Grows With You

Campus recruitment and diversity sourcing — all in one place. As your needs evolve, we can support with all things early talent.

Source candidates

  • WayUp DEI database
  • Campus events – virtual & physical
  • Career fairs – virtual & physical
  • Talent communities
  • Referrals platform
  • ATS applicant integration
  • LinkedIn profile imports
  • Branded job boards
  • Social media, career site & web links

Attract candidates

  • CRM
  • Career fairs
  • Info sessions
  • Webinars
  • Virtual video chats
  • Personalized emails & text campaigns

Interview and evaluate

  • Scheduling automation
  • On-campus interviews
  • Pre-recorded video interviews
  • Live video interviews
  • Phone screens
  • Complex interview management
  • Candidate evaluations

Empower your recruiting team to source and engage diverse candidates at scale through Yello.