4 Ways to Reinvent Your Campus Information Session3 min read

March 18, 2019 Campus Recruiting

Are your on-campus information sessions losing their luster? Use these techniques to change your approach to hosting information sessions and boost attendance.

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One of the most common types of recruitment events held on a college campus is the employer information session. Typically featuring an informational presentation from a recruiter and alumni currently working with the organization, information sessions offer students the opportunity to acquaint themselves with your organization and future employment possibilities.

That is, of course, if students choose to take advantage of such an event. After all, your company isn’t only fighting with your competitors for students’ attention: it’s battling against a student’s class schedule, extracurricular activities and on-campus jobs. A presentation and a few snacks may not be worth the cross-campus trek for top students.

To boost attendance and student interest in information sessions, the National Association of Colleges and Employers community hosted a discussion to explore new and engaging ways to re-think employer information sessions.

Here are some of the top ideas discussed for getting the most out of your campus information sessions:

Rename the “information session”

If you consistently experience low attendance at information sessions, it could be due to the perception that the events aren’t particularly exciting or engaging. Drive attendance by re-marketing these events with names that better reflect a session’s content. Sessions with a specific focus, like “How to Succeed in a Technical Interview,” tells a student exactly what they can expect from the event. If alumni are present to support the session, consider offering students an inside look at their career experience or invite students to “A Day in the Life at XYX Company”  and attract students by offering insight into your corporate culture and practical applications of their major.

Host an interactive roundtable

Students can be deterred by information sessions that seem like a college lecture. Combat this perception by making information sessions interactive, affording  opportunities for networking and information gathering from as many of your employees or recruiters as possible.

Turning your information session into a roundtable event is one of the easiest ways to host an event that’s both interactive and engaging. Place your organization’s representatives at different tables throughout the room for short sessions with small groups of students. After 10 to 15 minutes, the students rotate around the room round robin-style to meet as many recruiters and representatives as possible. As opposed to large presentations with a brief meet-and-greet at the end, small roundtables present students the opportunity to network and gain information about your organization with speed and efficiency.

Partner with on-campus organizations

Are you holding on-campus recruitment events because you’re trying to hire for specific roles? Connect with the talent you’re trying to attract by reaching out to the on-campus clubs and organizations they’re likely to be members of. If you’re recruiting engineers, for example, you’re likely to find top candidates in a campus engineering club or society.

By organizing information sessions in partnership with on-campus organizations, you’ll collaborate with a trusted partner that has access to an active and involved student body. Co-sponsoring an event with a club can also lend additional credibility to your organization, boosting attendance by showing members your session is relevant to their interests and career goals.

Go digital with a virtual event

If you’re worried about attendance or want to reach as many students as possible, another popular option is to host an information session online. Webinars and virtual information sessions are cost-effective ways to encourage candidates to engage with your company without leaving their dorm room.

Unlike in-person events that recruiters and students need to be present for, virtual information sessions can also be archived and accessed at any time, ensuring candidates who missed a live event can still learn about your company and opportunities.

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Find out how A.T. Kearney hosts virtual information sessions with Yello.

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