Why Do Yello Customers Boomerang?
Here at Yello, we encounter “boomerang” customers. What is a boomerang customer? For us, this customer group includes organizations who successfully leveraged Yello, then churned off the platform for a variety of reasons, but ultimately returned after discovering that Yello is the only solution that can meet their recruiting needs.
In this post, we’ll review real customer stories and explore what factors influenced their decision to return to Yello. We’ll also look at how Yello’s solutions address and solve the most common pain points faced by campus recruiters in a post-pandemic world. By the end of this article, you’ll be able to envision how Yello can help your campus recruiting team truly love their work.
In 2017, a large multinational corporation churned off Yello due to vendor consolidation. In 2020, despite pandemic uncertainty, they boomeranged back. Let’s take a closer look at what happened.
In an effort to consolidate technology, recruiting departments will move all of their activity to a candidate relationship management system (CRM). What they don’t realize, however, is that CRM systems are not purpose built with the needs of campus recruiters in mind. Consider what makes Yello different from traditional CRM solutions:
- Yello is an event-planning headquarters: Yello makes it easy to plan, host, and follow up on events, both virtually and in person. Event coordinators can centralize logistical details for attendees, such as parking accommodations or booth numbers, and share an enterprise-wide event calendar to keep their entire organization in the loop. Post-event, recruiters can quickly access candidate data and view key metrics including registration, attendance, ROI, and performance, just to name a few.
- Yello is an ever-expanding talent pipeline: With Yello, recruiters have access to 7 million qualified, diverse students and recent graduates to expand their pipeline. They can target best-fit candidates using filters like major, location, campus, graduation, gender, ethnicity, and more. Since all demographic data is self-reported, it is EEOC and OFCCP compliant.
- Yello is a recruiting operations manager: Using Yello, recruiters can schedule any type of candidate interview – phone screens, complex interviews, virtual interviews, and more. The meetings automatically sync to recruiters’ calendars, even when updated or rescheduled. From there, recruiters are able to progress candidates onto next steps within your unique workflows – whether that be sending automated follow-up, scheduling a next round of interviews, or inviting talent to complete an assessment. When integrated with an ATS, this data is automatically and securely transferred into your system of record, enabling recruiters to perform their day-to-day tasks exclusively in Yello. This eliminates the need to juggle multiple tools at once, while ensuring that both systems always have a full picture of relevant candidate data.
- Yello is a reporting hub: Yello’s robust analytics dashboards make it easy to access and share vital information, like event data, candidate profiles, process bottlenecks, and more. These customizable reports provide insight into the efficacy of any step in your recruiting process, allowing hiring managers to pinpoint what’s working (and what isn’t) to curate data-driven solutions in real time. Additionally, the detailed dashboards visualize crucial recruiting data, making it easier than ever for hiring teams to tell the full scope of their strategic story to leadership and other teams.
Employers often believe that CRM systems can make life easier for their busy recruiting team, who are frequently overwhelmed handling a variety of tasks and objectives. Collecting, storing and automating communications with a large volume of candidates is just one piece of the puzzle. Yello is a purpose-built event management platform – and a CRM solution just isn’t. Campus recruiters need to streamline their process for recruiting events, where they’re dealing with hundreds or thousands of potential applicants. Scanning a paper resume simply isn’t going to cut it. Additionally, large enterprises attend a large number of events and make hundreds (if not thousands) of early-career hires. Other solutions lack scheduling efficiency and integration options, two critical pieces that Yello excels at for helping candidates move through the recruiting process efficiently.
Ultimately, as this corporation returned to Yello, we learned that the CRM solution cost more money, limited their ability to build their brand for an early-career audience, and was less efficient for their team, resulting in employee burnout and turnover.
Shrinking Budget (and Staff)
Not only did the pandemic change the way we all approach nearly every aspect of our lives, for folks in the HR industry, it meant redefining what recruiting success really means. Pre-pandemic, campus recruiting teams spent lots of time and money traveling to meet candidates in person, but in 2020, they were forced to pivot to a virtual-first approach.
As a result of the pandemic, recruiting leaders at a global manufacturing company were reviewing their investments in technology and trying to be conservative with their spend. This organization had drastically reduced their presence at in-person recruiting events, and as a result, questioned whether Yello was an essential tool.
Even though Yello offers comprehensive solutions for both virtual and in-person events, the company in this scenario was faced with an uncertain hiring forecast and chose to downgrade their Yello subscription. As the virtual / hybrid recruiting model gained more adoption across all industries, this organization realized a virtual-only approach meant that they would be missing out on thousands of qualified students and recent grads. As campus recruiting events shifted back to being primarily in-person, the company eagerly returned to Yello and have since increased their number of events to upwards of 250.
Over the last decade, HR departments have experienced a higher rate of turnover than other departments. Beyond the pressure of building a growing company from the ground up, recruiters have to manage an immense amount of candidate communication, interview scheduling, event planning and management, and most importantly onboarding candidates that will turn into great employees.
Let’s take a look at some examples of how Yello has helped these organizations on a feature by feature basis.
Mobile app (for in-person hiring events)
The talent acquisition technology space is packed with providers, some with truly helpful solutions and others with false promises. Here at Yello, we’ve spent over 10 years developing tools that truly make campus recruiters love their work. We’re focused on helping companies source, manage, interview and evaluate candidates, while streaming the entire process with automation and useful reporting. Boomerang clients are the proof that Yello is a purpose-built, game-changing tool in your campus recruiting toolkit.
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