The 2018 Yello Recruiting Study

Inside the Minds of Millennial Job Seekers

The 2018 Yello Recruiting Study delves into the career aspirations and job search insights from soon-to-be and recent college graduates. The third annual report compares year-over-year responses and highlights thought-provoking statistics to help talent acquisition teams leverage these insights to make strategic hiring decisions.

Key insights include:

  • Growth: Desire to grow professionally 
  • Speed: Need for companies to move fast
  • Connections: Role of recruiter, overall candidate experience
  • Salary & Use of Technology: Expectations from the Next Generation

29% of Millennials now apply for jobs using mobile.


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Salary Expectations

Insights into Compensation Targets

With unemployment rates at 4.1%*, candidates aren’t shy about increasing their salary targets. In the first year post-graduation, 70% of respondents expect to make over $60,000.
11% 18% 41% 17% 8% 4%

Salary expectation breakdown

Gender Differences

What Sets Men and Women Apart?

Job search behavior

Women are more likely than men to take an event-centric approach to job searching, whereas men are more likely to network.

  • Women are ~30% more likely to hear of a new job at a hiring event
  • Males are 60% more likely to hear of a new job via a referral

Salary expectations

Almost twice as many men seek salaries above $85,000.

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Candidate Experience is Everything

How to Make or Break Offer Acceptance

The risk of under-performing recruiters

A recruiter’s role in the job search process goes well beyond sourcing, scheduling and extending offers. The interactions between a recruiter and a candidate can make or break the candidate’s likelihood of accepting an offer. The candidate experience has everything to do with accepting a job.

70% said the recruiter they worked with during the interview process impacted their decision to accept a job

60% said the application and interviewing experience impacted their decision to accept a job

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Lagging Technology

Equals Lagging Pipeline

Technology is key in building a candidate pipeline and keeping talent engaged with your organization. 1 in 5 respondents suggested a company’s lack of technology could deter them from joining, and 22% are more likely to not engage with a company due to lack of technology during the interview process.

Role of mobile

Is your career site optimized for mobile? Mobile continues to grow in importance. As this number increases year over year, it is vital to a business’s success to provide a seamless mobile experience. This year, 29% of respondents applied to a job via their mobile device.

Number of Candidates Who Applied via Mobile


Tech breakdown

If your HR tech stack is lacking, your organization will also lack qualified candidates. Top talent will gravitate to the companies who have invested in this important aspect of the candidate experience.

When asked, “Did your current or future employer use any of the following technologies during the interview process?”

  • 6 in 10 respondents scheduled interviews online
  • 1 in 4 texted with their future employer during the interviewer process
  • 1 in 3 shared that video interviewing was used

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