5 Tips to Boost Student Attendance at Your Next Career Fair
How do you improve ? Here are 5 tips to make sure top student talent shows up at your next event.
The career fair has evolved, along with the campus recruiting landscape as a whole. Yet recruiting teams still struggle to ensure recruitment events are a worthwhile investment. Some center directors report record numbers at their fairs, while others lament a downward trend in student attendance. Either way, when your team shows up at a career fair, you want to be sure students show up, too. Here’s how:
1. Find your niche
Many departments have moved away from a single, giant career fair to smaller, specialized fairs focused on specific or . These events are beneficial because students are more likely to when they know each in attendance will have and that match their skill set. When you’re deciding which to , work with to decide which roles are most important for the upcoming year, and look for recruitment events that match. Looking for bright young STEM ? Head to the . Seeking summer help? Add the to your list.
2. Let students pre-register
Connecting with students pre-career fair is always a good idea. Collecting RSVPs will give you a better sense of how many students will be , and sending pre-event emails or texts allows you to communicate your brand before you even step foot on .
Before each event, send registration to candidates so that you can identify top prospects. If you can advance talent through the pipeline pre-event, you’ll be able to collect each student’s and extend offers by the end of the fair.
3. Text candidates
Communicating with students prior to is a great way to let them know what to expect and increase your chances of healthy attendance. But it’s important to speak their language and reach them where they already spend their time—which means text recruiting.
Ask for a list of students from the and send candidates automated emails to introduce your company. Follow up with a personalized text message inviting students to pre-register and self-schedule their career fair interviews. (Don’t use your personal cell phone!)
Go above and beyond by offering a few pointers for what to expect if it’s their first time attending a career fair, how to succeed at a networking event, and what kinds of professional attire to wear. Make it easy for them and show you’re invested in their career development. They’ll be excited to meet you in-person.
4. Get personal
Campus recruiting consultant Mary Scott coined an acronym for a career fair practice she hates: GTW (“go to website”). Employees staffing career fair tables routinely tell candidates to simply go to the company website for more information. If that’s the case, why should the students even bother showing up?
Assign engaged to the fair, and make sure students know exactly who will be there ahead of time. If you’re able to bring employees who are of the you’re , even better. Students will be excited to take a break from social media, see a friendly face when they arrive and shake some real-life hands that could land them a .
5. Centralize your data
Even though students won’t necessarily know about it, creating a central event reporting system keeps your team organized, which can make a positive impression on candidates even before the fair. A central event hub allows every team member to access one, complete system where they manage event materials.
Give everyone a clear understanding of event expectations, and you will eliminate disorder at recruitment events. You’ll be prepared and your team will operate seamlessly. When that comes across to students prior to the event, they’ll be more willing to walk through that door and meet you.
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