Grads Expect Campus Recruiters to Be Tech Savvy4 min read
July 23, 2018 • Campus Recruiting
Fall kicks off the campus recruiting season, matching up potential employers with thousands of young, eager students ready to take their first steps towards entering the workforce. According to the 2018 Yello Recruiting study, one-third of student respondents indicated their job search started at hiring events like diversity conferences or career fairs. With 70% of companies expecting to hire new college graduates in 2018, a first-in-class campus recruitment strategy is essential to attract top talent.
One of the easiest ways to streamline college recruitment efforts is to take full advantage of campus recruiting software. Millennial and Generation Z students expect employers to fully embrace modern technology, with nearly 20% of students surveyed suggesting that a lack of modern tech would deter them from accepting a job. Leveraging campus recruitment software allows recruiters to connect with candidates through their overwhelmingly preferred method of communication: online.
New research from Aptitude Research Partners reveals how companies can best leverage technology to bolster their campus recruiting efforts. Take a look at some insights drawn from their research that illustrate the technology solutions campus recruiters should be embracing:
Use text recruiting
Everyone in college has a phone. This isn’t hyperbole: 100% of Americans aged 18-29 own a cell phone, with 94% of devices being smartphones. Text messaging is the most popular smartphone app, with 97% of all Americans sending over 6 billion text messages a day. An entire of generation of students are connected to one another through their mobile devices, expecting to be reached at a moment’s notice by SMS, iMessage or any number of chat apps.
Despite these statistics, Aptitude Research Partners found only 25% of companies have mobile-optimized campus recruiting programs. In other words, three out of four companies are still relying on phone calls, emails and other methods of communication to reach out to a generation raised on mobile. To college students, those methods can be considered as antiquated as paging a beeper or sending a fax.
Considering 90% of all text messages are read in under three minutes, campus recruiters need to utilize tools like text recruiting in order to reach the next generation in the language they speak best: mobile. Campus recruiting software connects candidates to recruiters through text messaging, allowing candidates to simply text a keyword to a recruiter and receive a mobile-optimized job application. A phone-first campus recruiting approach can help guarantee you’re reaching students the way they wish to be reached.
Conduct video interviews
Being comfortable in front of the camera isn’t just a skill practiced by game show hosts and movie stars. Apps like Snapchat and features like Instagram Stories have been embraced by the smartphone generation as a preferred method of face-to-face communication without the hassle of being located in the same room.
Smartphones equipped with high-definition mobile cameras aren’t just for taking selfies, either: 52% of millennials use smartphones to make video calls. Video calling is considered one of the fastest-growing smartphone features, outpacing other video-related features like streaming television shows.
College students looking to join the workforce are the perfect candidates to embrace video interview software. Their familiarity with video chat platforms lends comfortability to speaking with recruiters or hiring managers for live or pre-recorded video interviews. Replacing voice calls with video calls throughout the interview process offers a more personal level of candidate connection, improving the candidate experience while bringing recruiting methods into the 21st century.
Offer interview self-scheduling
Even though there’s a phone in the pocket of every millennial, the phone is not being used to place outgoing calls when it comes to making appointments. Instead, users prefer booking everything from dentists to haircuts through an easy-to-use online interface: over 25 million users a month make restaurant reservations through OpenTable and in the world of healthcare, 66% of patients make their own appointments online.
Campus recruiters can take the same approach to setting up job interviews through candidate self-scheduling software. With self-scheduling software, candidates can choose the interview time that fits best into their busy schedule.
Provide candidate evaluations
Reviews have been part of the online ecosystem since the internet’s inception, helping users crowdsource determinations into the best businesses, restaurants, and products. The mobile generation has grown up with Yelp’s five-star system of rating anything with an “open” sign, as well as social media’s plethora of options to share opinions on just about anything. With 84% of users trusting online reviews as much as their friends, and 70% of users leaving online reviews when asked, getting direct feedback into a product or service is one of the greatest tools that the internet can provide a business.
In the same way a survey can be sent out after a product purchase, candidate relationship management software (CRM) can help recruiters gather insights into the interview process from candidates. Candidates can be encouraged to provide feedback through every step of their journey, helping recruiters identify successes, pain points and areas for improvement. By better understanding the candidate journey, campus recruiters can help streamline their recruiting efforts and make candidates feel more comfortable throughout the process.