How to Launch a Digital Campus Recruitment Strategy3 min read

May 15, 2019 Campus Recruiting

Can you recruit campus talent without a physical presence on campus? Follow these six steps to launch your digital campus recruitment strategy.


We’ve moved into a new era of campus recruiting. Considering today’s students have grown up as digital natives, preferring text messaging and email above other forms of communication, recruiting on campus is no longer an activity that exclusively takes place during annual career fairs or recruitment events. Recruitment technology makes it possible to stay connected to students digitally, preparing them for internships and opportunities throughout their college careers and beyond. With the right digital-first campus strategy, organizations can fill talent pipelines with the next generation of talent, carry out interviews with speed and efficiency, and measure the impact of any campus recruiting initiative.

Here are the steps campus recruiters can follow to launch a digital campus recruitment strategy:

1. Source candidates

A digital-first campus recruitment strategy starts through candidate sourcing. To build talent pools of undergraduate and graduate students, reach out to on-campus career service departments to inform students about potential opportunities. Interested students can opt-in to receive future communications about upcoming recruitment events on campus, piquing their interest before your company has established a physical presence.

2. Attract candidates

Talent acquisition software makes it easy to attract students on campus through recruitment marketing tools. Email marketing campaigns can be built to target individualized personas, such as students in specific disciplines like engineering, and engage them with compelling content that’s relevant to their interests. By showcasing your employer brand and making students aware of your on-campus recruitment events, you’ll be able to attract tomorrow’s talent exclusively through digital marketing.

3. Engage candidates

While on-campus recruitment events remain a popular option for many campus recruitment programs, digital-first solutions make it possible to virtually engage candidates year round. Hosting webinars containing the same content you’d offer at an informational session gives students the opportunity to hear about your company without having to attend an event in-person. Students can even stay engaged by electronically “raising their hands” to ask questions. Providing the option to access the webinar on-demand creates additional touch point for candidates. 

4. Assess candidates

Using data gathered throughout the recruitment process, including email engagement and interactions during real or virtual recruitment events, begin assessing candidates on their potential fit for your organization. With the help of evaluation management software, establish consistent sets of assessment criteria for campus recruits, ensuring candidates are measured based on the metrics and qualities your company desires. Using evaluation management software also makes it easy to get as much feedback as possible digitally from members of your organization with efficiency and accuracy.

5. Schedule interviews

Once your campus recruiters have identified candidates they’d like to move forward with, talent acquisition software makes scheduling interviews simple. Self-scheduling interview software presents candidates with an intuitive interface to choose an interview time that works best for them.

First-round interviews or simple chats can also be carried out through video interview software. Live video interviews give recruiters the chance to meet with candidates face-to-face in a virtual setting, and pre-recorded interviews let candidates answer questions directly to the camera on their own time. Whether live or pre-recorded, video interviews make it possible to efficiently screen candidates no matter where their campus or your office is located.

6. Measure success

Throughout every step of the recruitment process, talent acquisition software provides valuable feedback and insights to measure the success of your campus recruitment efforts. Whether it’s the clickthrough rate of a digital marketing campaign or metrics that measure the number of hires from a campus event, recruitment software can help your recruiters understand the effectiveness of their campus recruiting program.  By sharing assessments and engagement metrics with your organization, you’ll be able to identify the bright spots and areas for improvement within your digital strategy, enabling your recruitment teams to boost your on-campus performance for the next semester and beyond.

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A.T. Kearney, a global management consulting firm, leveraged Yello to launch a digital student engagement program.

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