Press Release

Yello Merges with WayUp, Helps Campus Recruiters Fuel Diversity Hiring

CHICAGO and NEW YORK — July 13, 2021


Two major talent acquisition software players, Yello and WayUp, are joining forces — injecting a powerful diversity hiring component into the industry’s most widely used campus recruitment solution.

Today Yello, the leader in early talent and campus recruitment, and WayUp, the leader in DEI and diversity sourcing, announced that the companies are joining forces. The combination of these industry-leading solutions helps recruiters power up their diversity candidate pool for physical and virtual recruiting across core and non-core schools, majors, locations, gender, ethnicity and more. The WayUp team will be joining Yello and WayUp co-founders will play major roles in the combined company.

Meeting DEI Goals Starts with Campus Recruiting

The alignment of these two major recruiting players injects a powerful diversity component into the industry’s most widely used campus recruiting solution.

“As a best practice, the early talent/campus program should serve as the foundation for diversity sourcing,” said Dan Bartfield, Co-founder, Yello. “By integrating these two industry leaders, recruiters will power up the top of the funnel with diverse candidates and bring them right into Yello.”

“Over the past year, we’ve seen more companies than ever take their diversity recruiting goals seriously, which has been amazing,” said Liz Wessel, WayUp’s CEO & Co-founder. “That being said, we also see that many companies plan to take a hybrid approach to recruiting both in-person and virtually as the pandemic comes to an end, and we knew there was only one company that filled the physical event gap for recruiters, while also providing a robust CRM. And that company is Yello, which made merging a no-brainer for us.”

Recruiters Gain 6 Million Diversity Candidates and Automation Opportunities

The WayUp database will evolve to be the sourcing arm of Yello’s campus recruiting solution. It provides a diverse database of over 6 million candidates, including:

  • Recent graduates and students from across the country who attended over 7,000 campuses
  • 71% Black, Hispanic or female candidates as well as tens of thousands of veterans
  • Candidate self-reported data on major, location, campus, graduation, gender, ethnicity and more

“In addition to offering a powerhouse of data, recruiters will benefit from the automation opportunities of two solutions from a single company,” said Corey Ferengul, CEO, Yello. “We are beyond excited to have the WayUp team joining Yello and we believe that together we will offer unparalleled capability to match employers and candidates in the campus and early talent world.”

By combining the strengths of these two growing companies, employers will have access to an end-to-end solution that will help them meet their DEI campus recruiting goals while improving efficiency and, most importantly, helping more diverse candidates get hired.

About Yello

Yello’s early talent acquisition platform allows the world’s leading brands to deliver personalized candidate experiences to every job seeker, resulting in quality hires and faster fills. As the thought leader in campus recruitment, Yello provides services to companies of all sizes in over 150 countries, including many of the Fortune 500. The centralized platform is easy to use, enabling recruiters to collaborate with one another to attract and engage top talent. Key hiring statistics provide meaningful insights that lead to more accurate, data-driven decisions while staying on budget. For more information about Yello, visit

About WayUp

WayUp is an HR-tech startup that partners with companies to help them virtually recruit qualified, diverse early-career candidates. WayUp offers flexible D&I recruiting solutions to enable employers of all sizes—from Fortune 500 companies to nonprofits—to achieve their diversity goals. Since 2014, WayUp has helped employers—like CitiGroup, L’Oreal, and thousands more—fill their talent pipeline with qualified, diverse candidates. With over 6 million users (71% of whom self-identify as underrepresented minorities), WayUp is known as the go-to platform used by early-career professionals to get hired and was named one of the 30 most innovative companies changing the world by CNN. Learn more:

For Yello: Kathy Sharo,

For WayUp: Sonya Matejko,