Research: 70% of Companies Plan to Recruit on Campus — Do You Stand Out?6 min read
July 10, 2019 • Campus Recruiting
As the labor market becomes tighter, more recruiters are headed to campus for top talent. Here’s how to make your company stand out from the competition.
According to Aptitude Research Partners, nearly 70% of companies are hiring new college graduates this year.
What does that mean for you and your team? More competition at career fairs, on-campus interviews and other key student hiring initiatives will likely become a bigger part of your recruiting strategy.
Why it matters
As the labor market becomes tighter, companies are looking downstream to hire top talent. That means more recruiters are headed to campus. In fact, the average employer attends 41 career fair events each year.
Even companies that don’t have a physical presence at schools are still making connections with students virtually. Yello client A.T. Kearney implemented digital recruiting events to increase candidate reach by 77%, all while cutting their number of on-campus events by more than half.
While it’s no secret that campus recruiters are used to the campus hiring season hustle, external competition and internal pipeline demands are at record highs. On top of that, many teams are still forced to work with limited resources or ineffective legacy processes — which might be why 41% of companies say their entry-level positions are hardest to fill.
How you can keep up
In our 2019 Recruiting Study, we polled hundreds of recruiters and candidates to find out how companies can recruit more effectively on campus. The first graduating class of Gen Z will join the workforce this year — and this generational shift has significant implications for campus recruiting teams.
Today’s students prefer career fairs and other in-person campus recruiting events more than ever before. Gen Z is nearly twice as likely as millennials to say that hiring events and career center resources are their most valuable job search source.
Gen Z also students prefer face-to-face communication with recruiting teams more than any other medium. They’re much more likely than previous generations to value relationships with individual recruiters — with 44% saying it has the biggest impact on their ultimate decision to accept a job.
Bottom line: In order to recruit on campus successfully, companies need to empower on-the-ground recruiters with the tools they need to break through the competition and eliminate tedious administrative work so they can focus on what really matters — building stronger relationships with students.
Yello’s recruitment events solutions are built to streamline event logistics from planning to follow-up, so your team can engage candidates, maximize ROI and hire quality candidates faster. Here’s some of our most popular campus hiring features, and what current clients have to say about them:
Manage recruitment events, without the chaos
Give all stakeholders peace of mind with a recruitment event management platform to strategize, plan and share event information across your organization — all in one place.
- Enterprise-wide event calendar
- Key relationship profiles
- Event expense tracking
- Marketing materials and notes
Modernize event experiences with a mobile recruiting app
Eliminate paper resumes with a mobile-friendly check-in portal to capture candidate data — then empower staff to review, evaluate and follow-up in real time.
- Branded candidate check-in
- Evaluate candidates in mobile recruiting app
- Instantly advance candidates to next steps
- Personalized candidate follow-up
Accelerate event attendee engagement
Advance talent through the hiring pipeline with event scheduling software for recruiters — including promotion, pre-registration and personalized invitations to self-schedule interviews.
- Email and text campaigns
- Personalized communications
- Events board & pre-registration pages
- Automated event reminders
Ensure events are worth the investment
Supercharge your hiring event strategy with reporting, metrics and expense tracking that helps you make better decisions on candidate engagement and future investments.
- Event ROI reporting
- Expense tracking
- Campus snapshot key metrics
- Source channel tracking
What could your recruitment events look like?
Whatever your ideal on-campus hiring process looks like, Yello has the solutions to help you make it a reality. Give your campus team the tools they need for success — ensuring you can stay ahead of the competition and grow your company more effectively.
Find out how much Yello could save you with our Recruitment Event ROI Calculator.