With low unemployment rates and a tight labor market, recruiting is more challenging now than ever before. Recruiters are tasked with aggressive hiring goals, while keeping in mind company fit and growth plans.
Amid the war for talent, providing a best-in-class candidate experience remains top priority. Delivering a high-quality candidate experience begins before the first handshake and ends after an offer has been extended. The experience candidates have with your company impacts their decision to accept a job, and affects your recruitment brand. So, how can recruiters ensure each candidate has a positive experience?
They’re Not Candidates, They’re Volunteers
To hire effectively, you have to build a talent process that values the candidate experience. Employer brand expert James Ellis believes that in order to accomplish this goal, it’s essential to change how we perceive candidates. Instead of viewing candidates strictly as applicants or future hires, we need to view candidates as volunteers. Every single person chooses to work where they work every day. And anyone with any skill or ability is getting approached left and right by recruiters — talent today has their pick of the litter. If they want to work somewhere else, they’ll work somewhere else. If they want to stay put, they’ll stay put.
But for so long, companies have assumed that because they’re offering a job, they have the power. And that’s just not true. Candidates are the ones that have a choice. When a candidate has 10 companies that are offering them a job for about the same pay, in the same working conditions for the same reason, how are they supposed to decide? It’s the company that says, “Look, we know you could work anywhere, and here’s why you should choose to work here” that wins. If you think of candidates as volunteers — “I’m going to volunteer 40 hours a week to this mission” — that’s how you get people to go, “Oh, that’s why I should work there, and that’s why I should volunteer my time.” Otherwise, they’re job hoppers because you haven’t given them a reason to stay.
Speaker Pro Tip
To build a top-notch candidate experience
Director of Employer Brand
“You want success? You want to knock it out of the park? This is your job: understanding and telling a candidate how this company, this job, this opportunity … makes their life better.”