Being a technologically savvy company is no longer an option; it’s a necessity. If you want to attract the best candidates, keep up with competitors, and make your employee’s lives easier—technology adoption is the key.
When it comes to recruitment, technology can lead to faster offers, a more efficient recruiting process, and most importantly, hiring top candidates. In short, technology frees up your time and energy to focus on what really matters: the candidate.
Have you experienced a workday where you felt so in the weeds that by the time you caught your breath it was time to go home? Maybe you find yourself in situations at work where you you’re dealing with the fine details, instead of expanding your horizons? Many of the tedious tasks that make you feel trapped can be completed more efficiently, which is why you owe it to yourself and your company to take full advantage of the technology available.
Overcoming Legacy Process to Achieve Recruiting Success
Traci Caldwell, manager of college recruiting at Norfolk Southern, was dealing with a severe case of “that’s the way we’ve always done it,” when it came to driving technology adoption at her company. Creating change in a 200-year-old organization seemed nearly impossible, but with the right support, Traci produced change that made a lasting impact on the recruiting process at Norfolk Southern.
Norfolk Southern’s recruiting team is lean, but they are tasked with hiring thousands of employees per year in 22 states. As Traci worked her way up to manager, she realized she had a unique opportunity to drive change and create a fast, efficient recruiting process driven by technology.
Before Traci could make an impact using new recruiting solutions, she had to change the culture to drive technology adoption among her colleagues. Employing an 8-step process for leading change, Traci and her team turned the tide at Norfolk Southern.
Traci believes that utilizing data was essential to the technology adoption process. While Norfolk Southern employees were accustomed to a certain way of doing things, it’s challenging to argue with data. To understand the numbers, Norfolk Southern dug into the fine details of their hiring process to understand how technology adoption would impact their recruitment goals.
Sure enough, recruitment technology helped them reduce travel expenses and time-to-hire, increase session yield, and set them up for future innovation.
Speaker Pro Tip
To drive technology adoption
Manager, College Recruiting
“Be an agent of change in a traditional environment. Do not be scared of change. Do not be scared of being a disruptor. If you’re coming to the table with data, you’ll be in a great position to have an educated discussion about change and why it’s so important to the organization.”